Branding and marketing both share fundamental goals and often work together to accomplish them, but both have distinct roles and objectives. Knowing how branding and marketing differ as a business owner will make it easier to combine them so that you can increase sales and save time and money. Read more to learn how branding is different from marketing.
Prior to marketing, branding comes first. In order to effectively market a brand, you need to know who you are as a brand, what your brand offers to the marketplace, what your core values are, and how you communicate with your target audience.
What is branding?
Defining your brand is about defining your business identity. Your differentiation strategy is formed by your mission, your values, your tone of voice, and your personality. This can include all the elements that make customers identify with you, such as your logo, your website, the colours, the typography, etc. After you have defined your brand, marketing is about spreading the word. Anything you do for people to get to know about you is marketing.
What is marketing?
In marketing, you try to reach out to your key audiences to promote your products and services. Creating awareness about your business' offerings is a key element of any marketing strategy. An effective strategy connects your products with your customers.