Strategy & Positioning
Tone of Voice
Out of Home Advertising
Strategy & Positioning, Art Direction, Tone of Voice, Brand Identity, Brand Roll-Out, Animation, Merchandise, Out of Home Advertising, Social Media & Website Design.
Turntabl was born out of a desire to change the way people think about software development. It was boring, stale, and designed to make big companies rich. What if we turned the tables and focused on the skilled people? An employee-owned business, that created pathways for insanely talented individuals to build software for some of the biggest companies in the world, all whilst growing their home country as a pre-eminent tech hub.
Turntabl is set up to make a difference in Ghana. They aim to develop a sustainable enterprise with a quality focus and a global outlook. Turntabl provides all employees with a great wage, but at the same time, they want to bring about as much positive change as possible. Ultimately Turntabl intends to part with the company, giving it to the employees so that its wealth creation can benefit Ghana to the fullest.
Reframing the predictable conversation and aesthetic around software agencies to encourage people to see and think differently about them. Control Studio was engaged to create a brand to ignite and inspire people to see software development uniquely. It's a brand about disrupting a tired and disingenuous industry by changing people's perception of what software companies are so they can become stronger globally and stand out more in the marketplace.